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ZIGZAG
“Back to School” Campaign


ZIGZAG
“Back to School” Campaign


CLIENT
Zigzag
WORK TYPE
Campaign Visualization / Illustrations / Templates for SMM
PROJECT TEAM
Lily Badasyan
Anna Margaryan
COLLABORATORS
Zigzag Team
CLIENT
Zigzag
WORK TYPE
Campaign Visualization / Illustrations / Templates for SMM
PROJECT TEAM
Lily Badasyan
Anna Margaryan
COLLABORATORS
Zigzag Team
BRAND
Zigzag is a chain of electronics, household, kitchen, mobile, IT/TV appliances, and other household, kitchen accessories stores. The first Zigzag store opened in 1995. Now the company is the market leader in quality and service in Armenia and features more than 300 world-famous brands.
CHALLENGE
Our primary goal was to create visuals for the "Back to School" campaign and templates for social media platforms.
RESULT
On the eve of a new school year, Zigzag launched the "Back to School" campaign for which our team designed visual solutions. Inspired by the style of Soviet posters, we developed the concept of the campaign in this direction, using thematic elements and adapting the well-known colors of the brand. As a result, our team created illustrations and other visuals for outdoor advertising, as well as for social media platforms.