Yerevan Park is the first theme park in Armenia – a large-scale theme park that brings smiles and colors into the lives of people, especially children. It’s a safe and hospitable environment where thrill-seekers can make long-lasting memories.
We had a mission to develop a visual campaign for the Easter celebration event in Yerevan Park.
To promote the holiday event, our team developed an appealing visual to be used both in offline and online channels. To convey the magical feel of the celebration, we used the brand characters along with illustrations of a basket and eggs in it in different colors. Moreover, we added the title using the illustrative handwritten style of the texts. The result was a design that captured the appealing mood of the park as well as the upcoming event.