Visual identity for Armenia’s first business club for children, designed to shape a unique educational platform, to leverage an opportunity for children to study the literate usage of information, as well as working on tips of how to generate and implement their future business ideas.

Our main objective was to adapt an Armenian logo, as well as provide packaging for onboarding kit and interior integration.

While the Armenian logo was adapted based on the materials provided, the packaging was designed taking into consideration both the aesthetics and the environment, using recyclable paper to create a unique and easy-to-handle design.

Things changed when everything came to interior integration. Taking into account the concept of the educational space, we divided the space into 5 zones:

The creative zone for those who seek inspiration
The knowledge zone for quiet studies
The idea zone for brainstorming
The courage zone for motivation
The Growth zone for measuring the results.