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TO SELF
We all need emotional support, especially when living in a century of constant speed and change. The rhythm of the modern world sometimes requires speed and effort, which oftentimes result in losing the connection with yourSELF. So change becomes a never-ending cycle while protecting our mental health becomes a luxury.
TO SELF
We all need emotional support, especially when living in a century of constant speed and change. The rhythm of the modern world sometimes requires speed and effort, which oftentimes result in losing the connection with yourSELF. So change becomes a never-ending cycle while protecting our mental health becomes a luxury.
CLIENT
Codics Software Producers
WORK TYPE
Naming, slogan & visual identity
PROJECT TEAM
Hripsime Minasyan
Anna Margaryan
Harut Sargsyan
Anna Margaryan
Harut Sargsyan
COLLABORATORS
Codics team
CLIENT
Codics Software Producers
WORK TYPE
Naming, slogan & visual identity
PROJECT TEAM
Hripsime Minasyan
Anna Margaryan
Harut Sargsyan
Anna Margaryan
Harut Sargsyan
COLLABORATORS
Codics team
BRAND
ToSelf is a digital mental health platform that connects psychologists and their clients, creating a safe space to get an accessible, credible, and secure online therapy that helps to overcome the numerous challenges of modern life.
CHALLENGE
Our main objective was to develop a naming and brand identity for the platform.
RESULT
Naming
To reflect the notion of mental health both visually and verbally, we decided to choose keywords that were later included in the emotional and associational map of the naming: caring, professional, neutral, soft, positive, friendly, trustworthy, competent, kind.
As the therapy process is the journey where we take a path toward ourselves, we rang the bell with the name #ToSelf.
Visual Identity
For the visual identity, we decided to visualize the journey by the graphic lines of different colors and plastics. The simple type-based logotype stands for professionalism and reliability. The brush technique illustrations make the brand soulful and serve as excellent communication elements. Overall style can be described as open and friendly which is the crucial thing for the platform that is always there for you.
To reflect the notion of mental health both visually and verbally, we decided to choose keywords that were later included in the emotional and associational map of the naming: caring, professional, neutral, soft, positive, friendly, trustworthy, competent, kind.
As the therapy process is the journey where we take a path toward ourselves, we rang the bell with the name #ToSelf.
Visual Identity
For the visual identity, we decided to visualize the journey by the graphic lines of different colors and plastics. The simple type-based logotype stands for professionalism and reliability. The brush technique illustrations make the brand soulful and serve as excellent communication elements. Overall style can be described as open and friendly which is the crucial thing for the platform that is always there for you.
LOGOTYPE
LOGOTYPE
TYPOGRAPHY
TYPOGRAPHY
COLORS
COLORS
ILLUSTRATION STYLE
ILLUSTRATION STYLE
SOCIAL MEDIA POSTS
SOCIAL MEDIA POSTS
