Simply Technologies is a premium-level software development and innovation company delivering on-demand end-to-end software development services and market-ready solutions. It specializes in multifunctional web and multi-platform mobile apps, large-scale web services, and conversational chatbots.

We had an objective to modify the logotype by making it fresher but, at the same time, keeping the brand associations.

Focusing on our objective, we did a full visual restyling. Firstly, we modified the logotype by making it more dynamic and adding more dynamic application options for it. Furthermore, we created brand visuals similar to the icons used in programming languages. Making the brand colors brighter, we tried to add freshness to the whole visual style. We then incorporated the freshness into the creation of social media visuals and corporate merch.