Yerevan Park is the first theme park in Armenia – a large-scale theme park that brings smiles and colors into the lives of people, especially children. It’s a safe and hospitable environment where thrill-seekers can make long-lasting memories.

Our main objective was to create a visual identity for the Secret Garden techno music event by “YP Events.” This also included creating posters conveying the magical and dynamic feel of the event.

Starting off with the project, our team created illustrations that would convey the whole magical feel of Secret Garden. We created visual elements of a magical world where people would come and discover by taking a leap into the unknown. By combining the neon vibes with the forest feels, we conveyed the mysterious nature of the event. Elements like the Elixir of Life, the key opening the doors to the magical world, and the swinging chain added up to the mystery. Additionally, we created visuals for social media and outdoor advertising to spread the magic both online and offline.