PAPPA
Luxe Group


Luxe Group


CLIENT

Luxe Group
WORK TYPE

Visual Restyling
PROJECT TEAM

Anna Margaryan
Astghik Margaryan
David Arustamyan
Lily Badasyan
COLLABORATORS

Luxe Group
CLIENT

Luxe Group
WORK TYPE

Visual Restyling
PROJECT TEAM

Anna Margaryan
Astghik Margaryan
David Arustamyan
Lily Badasyan
COLLABORATORS

Luxe Group
BRAND
Luxe Group consists of four sub-brands–Luxe Gift & Home Decor, Rivoli de Luxe, Luxe Horeca, and Luxe Hospitality.
CHALLENGE
Our mission was to do a full visual restyling and create a new visual identity–fresher and unique.
RESULT
For this project, we did a visual restyling by giving a fresh breath to the brand but also keeping the brand associations to some extent. Overall, we created brand new logotypes for the different sub-brands–with their unique brand elements and style. We concluded the process by updating the main logotype and combining the created visual concepts of the sub-brands. Furthermore, we updated the brand colors as well. The newly created color palette included both dark and light colors to convey luxurious associations as well as give a fresh look to the brand.