Luxe Group consists of four sub-brands–Luxe Gift & Home Decor, Rivoli de Luxe, Luxe Horeca, and Luxe Hospitality.

Our mission was to do a full visual restyling and create a new visual identity–fresher and unique.

For this project, we did a visual restyling by giving a fresh breath to the brand but also keeping the brand associations to some extent. Overall, we created brand new logotypes for the different sub-brands–with their unique brand elements and style. We concluded the process by updating the main logotype and combining the created visual concepts of the sub-brands. Furthermore, we updated the brand colors as well. The newly created color palette included both dark and light colors to convey luxurious associations as well as give a fresh look to the brand.