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KAUFMANN
The term Hamburger (short: Burger) originally derives from Germany, which gained national recognition in 1904. Nowadays, Burger goes in parallel with the modern world and is considered as the most affordable and accessible fast food, all over the world.


KAUFMANN
The term Hamburger (short: Burger) originally derives from Germany, which gained national recognition in 1904. Nowadays, Burger goes in parallel with the modern world and is considered as the most affordable and accessible fast food, all over the world.


CLIENT

Kaufmann
WORK TYPE

Visual Identity
PROJECT TEAM

Anna Margaryan
Hripsime Minasyan
COLLABORATORS

Narek Kotanyan
Davit Kotanyan
CLIENT

Kaufmann
WORK TYPE

Visual Identity
PROJECT TEAM

Anna Margaryan
Hripsime Minasyan
COLLABORATORS

Narek Kotanyan
Davit Kotanyan
BRAND
Kaufmann Burger is an Armenia based fast food restaurant, which claims itself as the Father of burger making, since 1800. The delicious meals make him standout and be one of the best players of the market.
CHALLENGE
Our main objective was to create a Brand Identity. The main goal was to reflect the idea of the German spirit of the brand and to display the succulent taste of the burgers.
RESULT
The overall design was designed to keep the balance between vintage and german souls, trying to transmit the powerful vibe with the help of fonts, coloring and spray technique.