ID+ is a loyalty platform where customers can see all Armenian B2C businesses’ loyalty offers, starting from bonuses, cashback, gift cards, and ending with gas station cards.

Our goal was to develop taglines for the platform and the key product visuals.

For this project, we developed one main tagline–“Պլյուսում են բոլորը” implying all the “pluses” that the app offers. Our team created six more taglines and visual concepts for all the different types of products, again, using the word “plus” used in the naming (ID+). For the color palette, we chose bright and vivid colors. Overall, we used light, simple yet attention-grabbing messaging and visuals.