Globbing is an international online shopping platform that allows you to buy whatever you want from millions of online stores all over the world and get it in your country.

Our challenge was to create a visual for the promotion of the new and innovative branch of Globbing in Yerevan.

For this project, we created something youthful and innovative. Since blue is believed to boost creativity and is associated with innovation, we chose it as the primary color. As a result, it also enhanced the digital feel of the visual and served its purpose of being something that looks fresh. The brand mascot, George the giraffe, wearing VR glasses added to the freshness and overall innovative feel of the visual. The final visual was used in outdoor advertising and social media.