Globbing is an international online shopping platform that allows you to buy whatever you want from millions of online stores all over the world and get it in your country.

We had a mission to develop a visual campaign, which would promote the Globbing app in Kazakhstan.

Having the goal in mind, we came up with different concepts, after which we started the design process. The brand mascot, George the giraffe, was used as a central element in the visual to convey the overall cheerful feel of the brand. To keep the associations, our team also incorporated other items such as the shipping boxes, the barcode scanning screen, etc. In the aftermath, we developed something that was both tasteful and would encourage people to take action, since the end goal of the campaign was to encourage the target to download the app and make it part of their shopping routine.