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DANZ
Sometimes, all you need to complete your look is a pair of unique

sunglasses.


DANZ
Sometimes, all you need to complete your look is a pair of unique

sunglasses.


CLIENT

Danz
WORK TYPE

Brandbook
PROJECT TEAM

Hripsime Minasyan
Anna Margaryan
COLLABORATORS

Metrica Group Team
CLIENT

Danz
WORK TYPE

Brandbook
PROJECT TEAM

Hripsime Minasyan
Anna Margaryan
COLLABORATORS

Metrica Group Team
BRAND
DANZ is an Armenia-based brand of sunglasses and optical glasses, intending to emphasize original and diverse color combinations, durability, practicality, and convenience of glasses. The entire process of creating samples, from design to production, is fully implemented in Armenia by Armenian specialists who have been retrained in Italy.
CHALLENGE
Our main objective was to create a unique brand book, that could transfer the soul and the philosophy of the brand, by emphasizing the right visual elements.
RESULT
The existing logo and the corporate colors lead us to shape a unique brand book, designed to guide the brand throughout its future journey. The brand book featured social media templates and a specific photo style, divided into two realities: Natural-Human-Trendsetter and Simple-Clean-Dynamic.

THE BRANDBOOK

THE BRANDBOOK