DANZ is an Armenia-based brand of sunglasses and optical glasses, intending to emphasize original and diverse color combinations, durability, practicality, and convenience of glasses. The entire process of creating samples, from design to production, is fully implemented in Armenia by Armenian specialists who have been retrained in Italy.

Our main objective was to create a unique brand book, that could transfer the soul and the philosophy of the brand, by emphasizing the right visual elements.

The existing logo and the corporate colors lead us to shape a unique brand book, designed to guide the brand throughout its future journey. The brand book featured social media templates and a specific photo style, divided into two realities: Natural-Human-Trendsetter and Simple-Clean-Dynamic.