BerBer allows you to “pretend” you are an American and maximize the profit of shopping in the US online stores. Maximizing the profit relates not only to the high quality of goods – American users get access to exclusive discounts for premium users, sales and unique collaborations. Ber-Ber breaches the rule of using magic outside of Hogwarts and digs you into the shopping world. Overcome the fear of online shopping, since you are not alone with Ber-Ber. Life is easier with them!

We had several objectives at once: to create naming, slogan, tone of voice and visual identity.

Starting the process with the naming, our team created the short and catchy version - "Berber'' which also formed the brand's main wording (usage of repeated, more attractive words). As for the slogan we chose «Wherever You Are, Whatever you buy» - since Berber allows you to import to Armenia (more specifically in each part of RA) everything you want.

Considering the main field of the brand’s activity we created a logotype using its principal elements: the wheels in the repeated letter "b" and the box as a main irregular shape of the logo. As it might be seen, the letters "e" are also designed in a non-regular way, they are tilted up, which is aimed at giving the logo dynamics. By the way, the elements of the brand's visual identity are based on the irregular shape of the box. At last we created icon sets, UI assets and also posters certainly using the brand’s main visual ideas/style/identity.