Bastard is a meat bar in Yerevan city center which offers its customers a flavorful and fresh meat menu.

Our challenge was to create a logo design that reflected the identity of the brand, which is characterized by its wealth of flavors and evokes a sense of strength and power.

The whole design concept our team developed reflected the brand identity. The logo we created features the brand name in a form that resembles a cleaver knife, referring to the idea of the meat bar providing fresh meals. The red and black color palette our team created represents the color of the flame, on which meat is cooked. The final logo design and the color palette was later used in different assets’ design by the client.